Perhaps the most surprising event came in the form of a private, 20-person cocktail party for Justin Trudeau, prime minister of Canada, when he was in Los Angeles for the Summit of the Americas conference in early June. And that requires being somewhat thoughtful about who we want the audience to ultimately be and how do we cater to them.” “But when you’re going for an understated cocktail lounge, I think you want to create more of an organic groundswell. That’s just part of the business model,” Pardasani says. “When we’re opening a nightclub, we go for a big bang because we need as many people to find out about the place as possible. The reservations-only cocktail lounge, which is located on Sunset Boulevard, has been fully realized and functioning for nearly four months, but the team behind the space decided to open as summer slows into fall, a strategic choice since most vacations have been had and people are returning and settling into Los Angeles again. The opening of The Fleur Room’s doors has been gradual by design. “It’s about smaller, more intimate conversations,” says Pardasani. The Fleur Room, which is reservation only, is not necessarily for the partygoer, but instead a place crafted intentionally for a post-dinner drink or pregame before a night out on the town. With this in mind, The Fleur Room’s messaging is noticeably more understated, thanks in part to the velvet seating, marble cocktail tables, and jewel tone colors that make up the design scheme (inspired by London members clubs, according to Pardasani). “We wanted to create a destination that was sophisticated and not nightlife-centric, a place where adults can go and have a drink, socialize a little bit more, be present and a bit more engaged,” Tao Group Hospitality CMO Pavan Pardasani tells The Hollywood Reporter.
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